The Professional Edge

http://www.noellyons.com

Three specific strategies can accelerate your success as a Coach

1. Creating Content (Articles & Products)

Articles must be highly relevant to who you are targeting and specific to your topic of expertise (one key theme) e.g. how to set your life coaching fee

Be aware of the keywords you use in your headline

Your resource box is vital – people must take action on it and join your list

Timely – solve a problem here and NOW

Format – Hook them in with your opening two lines

Break your paragraphs up. Some people read by bullet points alone.

Plus there is a higher perceived value to your content as it’s better organised.

Highlight key shifts, key mistakes, action steps etc

Finish by summarising your big idea at the end, as to why they need to take action now (this leads them into your resource box).

300-400 words work best (short) because people quickly scan the entire article

You are allowed two links in your resource box. Use both: Make one a hypertext link (3 keywords) and the other a normal link (but both can be the same link) NB You can’t include links inside the body of the article!

To work (drive traffic) you need a lot of articles and to be consistent. Plus submit about 20 in one go! To do this, repurpose everything you do. Same content – just used in many different ways.

Target specific high traffic websites where your target audience hang out on.

Post first on your blog. Claim the article as your own through Google and then submit to the article directories (best done manually) or use software: articlemarketer.com

Choose Ezine Articles – Go Articles – Articlebase etc (with high PR)

Also post on social media – Facebook, Twitter + LinkedIn

Try to vary your articles a little (don’t “spam” the same article everywhere)

The Four Purposes to Article Marketing

1. Rank on Search Engines (Google)
2. Rank on Article Directories (claim expert status)
3. Get syndicated by ezine owners, newsletters and websites
4. Drive targeted traffic back to your squeeze page

When you publish the same article on a blog, the RSS feed means your article can go out in multiple places (automatically) and get picked up by the search engines (driving multiple backlinks and traffic back to you).

When people Google you, you come up in more places. Visibility = Credibility

Plus you can publish in multi-media on your blog: Video, Audio, Pictures etc which can add to your “brand”

And you get comments – you get a dialogue going (cultivate a following).

Some things have worked years ago and still work today .. like Article Marketing.

Here’s why:

Get you known amongst your target audience
Get you known amongst your peers (JVs)
Establishes your expertise which you can repurpose elsewhere
Drives traffic and builds your list
Get invited to speak and present
Gets you syndicated (guest blogger: some people need content that day)

2. Create Products (Be Seen As Credible)

A product full of valuable information about a specific topic will position you as an expert in that field.

Always be ready to document any moments that can be used to position yourself as credible.

All products focus on a very specific goal which all tie back to all the other products.

Multiple formats (physical range too)

Products allow you to come from a position of strength when building JVs with targeted list owners e.g. (EVENTS) Coaching Super Summit

3. Authority by Association (Networking)

Connecting and associating with other successful people helps create credibility.

Social media helps – it’s another channel for visibility and getting to like and know the real person.

Assessments + Checklists as Lead Generators

Assessments engage people; they start to consume your content; they gain an immediate win; they optin for the results and are primed to go to the next step.

You can create your own tests and mini-assessments using Milana’s www.assessmentgenerator.com

They are fun and are about their favourite subject – themselves!

Virtual events build lists too through JV partners and existing affiliates.

Raises your profile and are buzzworthy (they get talked about) plus people can put a face or voice to you. Even if people don’t attend, you can still follow-up with them later.

People love events because they are always seeking new information.

Find out what drives your clients and then be very specific as to how you can help them (outcome-based).

Create a product or program that is a solution to your client’s biggest problem that they are willing to invest in solving. Bingo! If you are struggling to convince people to signup with you, you are either not solving a big enough problem or it’s not something they are prepared to spend money on.

You also need to be BOLD – will differentiate you from the pack!

Many factors influence: Visibility, Credibility, Strategic Partners, Social Proof, Niching (in tune with your target audience) etc

Try to combine and leverage them wherever possible.

Creating content (articles & products) first and then building joint ventures with targeted networks or other list owners

One hour a week marketing will put you ahead of 80% of the pack, especially if you learn to market correctly (test it – track it – tweak it)

Milana Leshinsky’s 3 C’s to Getting More Coaching Clients

Content – By creating content (articles, blog, infoproducts)

Community – By speaking to targeted groups (live, teleclass, JVs)

Collaboration – By referral (affiliates, friends, networking, links)

QU: What are some of the most important things to remember when using the social networking sites for list building?

1. First, be clear what you want! (Results, real relationships – not numbers of followers)

For Adam, it is to expose himself to more prospects in more ways.

2. Second, break some rules! Be ready to stretch it, put yourself out there and standout. Promotions must be done the right way. They must be resources that people need, want and value.

3. Third, be WHO YOU ARE. Otherwise they come to know you as someone else!

4. Bonus tip one: stand out – PET

Polarise – have an opinion
Entertain – have fun
Teach – something you are giving them is helping them

Good marketing is good marketing whether in recession times or normal. If you don’t know how to make money period, then social networks will not help. Business is business and social media is but a tool.

5. Bonus tip two: don’t go solo! That’s the HARD way online.

QU: You've attracted thousands of new subscribers and tens of thousands of dollars in profits in a very short time using social networking sites. Can you share how did it?

1. First, connect with the right audience (Facebook + Twitter)

Short programs – teleseminar series – 4 guests only

Four days – Monday to Thursday – same time – free

Evergreen topic: How to use social networking sites

2. Second, give that audience what they want

3. Get that audience off social sites and into your own system.

4. Give first, sell second!

5. Create controversy and buzz

6. Bonus tip 3: move fast and create urgency (scarcity)

7. Create an event (create excitement). Lead with your best information. Give real value.

8. Don’t duplicate the content – plan with speakers first (easier when just four speakers)

9. Don’t feel you have to do it all yourself – expertise is one phone call or email away – and a bundled package generally has more
value than anything you could produce all on your own.

10. Traffic is already out there. No need to “create” it. Go where your target audience is already hanging out.

Bonus Tip: Make it unique. Try not to call it “XYZ Teleseminar series” (it has been overdone). Find a hook or a single topic.

QU: You make it all sound so easy, why don’t more people get it – and more importantly do it?

1. They don’t have a clear goal.

2. They don’t have a profitable business model.

Have the mindset that the end of anything is the start of something else. Have a clear customer path.

3. They are too busy doing things that don’t matter

4. They are afraid to put themselves “out there”

If someone says NO, remember you have not lost anything.

If someone says YES, you are ahead of the game.

And the key to all this is:

QU: How do you partner with the right people? How to get them to say YES?

1. Consider people who aren’t yet “big gurus”

2. Give more benefits than what you are asking for in terms of effort

3. Make it easy to say yes and to participate

4. Have a marketing plan that doesn’t rely on them marketing the program: Press releases, PPC, Facebook ads, article marketing, blog posts, affiliates of your own etc If you have great guests; don’t waste it! Get leverage from it.

5. Follow up, follow up, follow up!

QU: What would be the final tip for people who want to duplicate your results?

1. Get the right education and mentor.

2. Expect success… and…

3. If it’s worth doing, it’s worth doing poorly to start with.

Get going now! (production before perfection)

With Noel Lyons - http://www.noellyons.com

Simon Hartley: Understanding the 8 Key Traits that seperate world class people in their field and how anybody can become World Class, once they start engineering these 8 traits into their life

For over 10 years, Simon Hartley has been coaching organisations, teams and individuals to become world class and to consistently engineer "a winning mentality"

A consultant sport psychologist with the English Institute of Sport, Simon has coached Olympians, International athletes and professional sportsman within: Premiership Football, Premiership Rugby Union Super League (Rugby League), First Class County Cricket and Motor Racing.

Simon Hartley is the author of Peak Performance Everytime & How to Shine (to be released August 2012)

Noel Lyons of http://www.WellCoach.co.uk interviews Sally Ghafoor about her new book "Eat Clean - Detoxify Your Child In a Toxic World:" Visit http://www.gethealthsavvy.com to find out more about Sally and her work.

Michael R. Mantell, Ph.D., earned his doctorate at the University of Pennsylvania after completing his M.S. degree in clinical psychology at Hahnemnann Medical College where he wrote his thesis on the psychological aspects of obesity. He coaches world-class athletes for performance enhancement. He is an ACE speaker and consultant, national Community Ambassador for Experience Life Magazine's health initiative, appears weekly on San Diego's CW channel 6, is a consultant to Les Mills International, writes for IHRSA, is a member of the Sports Medicine Team at the Sporting Club of San Diego and the La Jolla Sports Club specializing in fitness psychology, writes the "San Diego Fitness Psychology" column and “San Diego Life Coach Examiner." He is also a writer and consultant to the Total Gym company. Dr. Mantell has written two best-selling books, appears regularly on radio and TV, and lectures to audiences throughout the country.

http://www.wellcoach.co.uk Create an extraordinary life!

http://www.wellcoach.co.uk - Live Well Be Well (Noel Lyons)

1. The science behind why you've struggled before … and how to use that same science to eliminate struggling

2. What you must do before you set any goal. Miss this and you're adding to the stress in your life.

3. How staying in bed for an extra 5 minutes doing this simple activity
you're already doing can relieve stress and make you extra productive the rest of the day

4. How this nearly effortless thing you do in only 10 minutes can add 30 minutes of productivity … each time you do it

5. What one word has been called "The Greatest Time Saver of All Time"

http://www.noellyons.com - If you think it's hard now - just wait - the internet is big - but will only continue to get bigger. You MUST have a strategy for sustaining a competitive advantage. You must become “The Voice of Choice” in your field, industry or local area.

http://www.noellyons.com - Christian Mickelsen is a million-dollar coach and the author of How To Quickly Get Started In Professional Coaching: The Truth About What It Really Takes! and has been coaching for over 10 years. He served 2 years on the Board of Directors for the IAC (International Association of Coaching) and recently recorded the biggest launch in Coaching history with his "Free Sessions That Sell Version 5.0"

http://www.noellyons.com - Hannah McNamara has over 15 years experience in Sales & Marketing, including Senior Management experience within national and international organisations. Hannah is the Managing Director of HRM Coaching Ltd which provides coaching and mentoring on leadership & management, plus career coaching and advice for employed professionals. She is also the author of the book ‘Niche Marketing for Coaches‘.

http://www.noellyons.com - Noel Lyons is the founder of The Experts Success Academy where Me-Too Experts transform into GO-To Experts!

http://www.noellyons.com/blog - Listen in as Nicola Bird shows how you need but master ONE powerful marketing tactic instead of juggling multiple marketing methods!

http://www.noellyons.com [From Me-Too Expert to GO-To Expert] Andrea J Lee worked closely with Thomas Leonard, the Father of Modern Coaching. She is the author of Multiple Streams of Coaching Income, Pink Spoon Marketing, Money Meaning and Beyond, the creator of many tools and resources for life and business coaches. Andrea has also been engaged in the significant project of making the work of Thomas Leonard, with whom Andrea worked closely for two years prior to his passing in 2003. Andrea’s Challenge: What actions would you take if you were starting out today from SCRATCH if you were building a coaching business?

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